Merry Brides: 06/10/07

Author: Shawn Hickman

Your dream wedding takes months of planning and lots of hard work. You’ve painstakingly researched every detail to make your wedding day perfect. When the day is over you want to see and hear the joy and excitement all over again. A quality wedding video will allow you to re-live those emotional moments again and again. Magical moments for generations to come!

Therefore you want someone you can trust to do a professional job, but need some help finding the right video production company. Lets outline some of the most important tips in finding the perfect wedding videographer for your needs.

THE BUDGET

Costs for wedding videography vary greatly. Many new add-on items like “Love Stories,” Childhood Photo Montages,” rehearsal dinner coverage, dvd creation, and large screen presentations all add to the overall costs. Narrowing down the things that mean most to you will help before you get started.

VIDEO COVERAGE

Some videographers give unlimited time while others have packages with a certain number of hours built in.

One hour minimum of pre-ceremony coverage is needed to capture the best pre-ceremony shots. This can be some of the best video coverage of the whole day.

Three full hours of reception time should be sufficient to capture most of the major events during the reception. This should give you a good idea of the total time your videographer will need to cover the important events of the day.

VIDEO & AUDIO EQUIPMENT

Most perspective brides have no idea what type of professional equipment a videographer will use, so all you can go by is your own eyes and ears. See at least two or three samples of their work. Many web sites have streaming samples that will give you an idea of that company’s style and artistic flow. Video quality can be harder to see due to the inherent compromises compression puts on a streaming video via the web. Closer examination of their work can only be seen in person. This gives the added benefit of meeting your videographer and seeing how attentive they are to your needs. Remember they will be representing you at the wedding!

VIDEO AND AUDIO QUALITY

I believe that video quality starts with acquisition. The camera and audio gear used by wedding professionals varies greatly as well. Therein lies some major cost differences between video companies. Some lenses cost as much as some professional cameras. “High-end” videographers use the best gear money can buy. Great sound quality can only be achieved through expensive audio support gear and proper preparation. Trust your own ears when viewing demo samples and compare to any great movie or television show. This is an often over-looked feature, even by professionals. Great audio is crucial to the overall production. While listening to sample clips, pay attention to how clear the vows, music, readers, and minister’s voices sound. A good videographer may even run a remote feed back to his camera directly out of the DJ or band's sound board. Ambient audio can then be mixed in during editing for an even better sound mix. After all, with home theatres becoming more common, your wedding movie could rival anything seen on TV today!

FLOW, CONTENT, AND EMOTION

Editing is not just deciding what stays in and what goes out of your wedding video. Editing can emphasize all the emotions and create a visual and audio experience that will captivate. Great movies are edited for film and editors win academy awards. The same is true of your videographer. Did you cry watching someone elses wedding video during the demo appointment? Video is an emotional experience that is enhanced by subtle editing techniques. Many hours of time will go into your wedding video. For those who just want raw footage, with no audio “sweetening”, slow motion, music, and opening or closing/recap montages, maybe your videographer will adjust his price for you. However, this can take out a lot of the “magic” editing can bring to your wedding movie!

INTERVIEWS

Even though your videographer should be as unobtrusive as possible, please point out it may be your wish not to put any of your guests on the spot for interviews. Discuss who is important, and who should be interviewed. Ask the videographer how he approaches people for an interview.

PERSONALITY

Personality is important so you get along well with your videographer. How well does the videographer listen to you? Your videographer should be flexible on what you would like. Ask as many questions that pop into your head and observe the way they answer your questions. I often watch bridal chat forums to hear how sweet their photographer or videographer was. This is important and shows they care about you.

STYLE

Styles also vary, but a really good videographer can deliver many different styles. Just like photographers using the “photojournalistic” approach as opposed to the traditional and formal posed shots, videographers can offer their own style of documentary as well. Many videographers offer the “short edit”, which is either on add-on or part of their package. Please ask how long the typical edited video might be for your wedding. An eight hour wedding day could be condensed to a 35 – 45 minute total program with the “short edit” concept.

REPUTATION

Reputations for professionals are built and earned. The good ones usually have a long track record in their field of work. Quality control over many years will make or break most companies. Again, this is where the cost factor definitely comes to play as an expensive wedding video production company can targetr their talents towards a more discriminating audience, albeit smaller. These companies may demand a premium, but will more than likely provide more than what you expected. These higher-end videographers do far less wedding videos per year, but demand a higher price. If they were not in demand they would go out of business.

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